• Home
  • Submit News
  • What is Augmented Reality?

Logo

Navigation
  • Home
  • AR Glasses
  • AR Application
  • AR SDK
  • Games
  • Fashion
  • Events
  • Marketing

Sony Presents HMF Headphones Music Festival via Augmented Reality

By Mark Baldwin | on April 16, 2013 | 2 Comments
Marketing
Sony HMF

Sony has come up with an interesting way to promote their new headphones in the Japanese market. Using augmented reality, they have created a new way for fans to hear their favorite bands in concert with their device and Sony headphones. I bet you haven’t heard a rock band without having your ears blown off. Unless of course you were watching live performances on YouTube or something, but that’s not the point. The street art is engaging and with it’s augmented reality capabilities, it makes for a unique customer experience.

In the video, Sony really promoted the complete concert experience. You’ll notice hoards of people, merchandise and print advertisements. Everything you would normally see at a real concert.
I’m not sure if they handed out the printed cards with HMF information. If they did, I would consider it a complete cross media campaign. Sony utilized video, augmented reality, web pages, merchandise and print to promote the campaign. On top of using promotional material, they also reference websites such as c|net japan, Gizmodo, and AdverTimes to establish credibility and create buzz.

To activate the AR functionality, users must launch the HMF app and point their handheld device at the street poster. Once the marker is activated via camera, the app then launches the stage and the bands start playing.

The app features multiple bands that I haven’t heard of. Probably because I don’t listen to Japanese music or am unable to read Japanese. The band lineup includes Boom Boom Satellites, Androp, The Beatmoss and another band with a name I could not make out. Maybe my friends who know Japanese can post the other band name in the comments!

How would a campaign like this work in the United States? Can Sony and augmented reality change the way we listen to concerts in the future? You be the judge, check out the Sony HMF video promotion below and tell us what you think in the comments.

Share this story:
  • tweet

Tags: Augmented Realityheadphone music festivalhmfsony

Author Description

At night I'm the chief here at Augmented Reality News. An avid fan of augmented reality, technology, and digital marketing. Contact me for Augmented Reality Digital Marketing expertise.

2 Responses to “Sony Presents HMF Headphones Music Festival via Augmented Reality”

  1. April 17, 2013

    Anthony S Reply

    The concept is cool. Great way to promote the headphones and its a rally creative idea. Could be a start of a new trend for those who doesn’t have time to go to a real concert.

    • April 18, 2013

      Mark Baldwin Reply

      I agree, the idea is very original. I’m sure we’ll see something like this in the United States before too long.

Leave a Reply Cancel Reply

Your email address will not be published.





This site uses Akismet to reduce spam. Learn how your comment data is processed.

Submit News Or Tip

Looking to be covered? Have something you think we should cover? Submit News

What’s Hot!

  • Top 5 Augmented Reality SDK’s

    November 1, 2017 - 39 Comments
  • Vuforia Augmented Reality (AR) SDK Review

    October 6, 2014 - 17 Comments
  • Apple Acquires Augmented Reality SDK Developer Metaio

    May 28, 2015 - 6 Comments
  • Augmented Reality Helps Children With Autism

    April 12, 2013 - 1 Comment

Tag Cloud

app apple ar AR-1 AR helmet ar summit Augmented Fitting Room Augmented Reality augmented reality game augmented reality glasses Augmented Reality News augmented reality training autism awe expo chase for the charms conference developer epson expo Fashion Retail Gear Blink google glass headphone music festival helmet hmf insidear JBKnowledge journals layar marketing mobile moverio patent Samsung sdk SKULLY smart glass smart glasses smart helmet smartreality smartwatch smart watch sony training Uniqlo

Search

  • Home
  • Submit News
  • What is Augmented Reality?
© 2017. All Rights Reserved. Augmented Reality News - Privacy Policy