Like QR codes, printed journals like American Journal of Health-System Pharmacy (AJHP) has introduced augmented reality that allow readers to access article related materials like video, voice interviews and more right from the article. The feature is used via the app Layar to expand further features for the reader to enjoy. Readers can scan incorporated items and texts wherever they see AR logo in the printed journal using the app.
As the sale of newspapers and other printed media are decreasing, incorporating augmented reality can be a great way to attract readers as it can give them a better reading experience. Some of the journals has completely gone digital and stopped printing so the existing ones are looking for innovative ways. There are alternatives like digital PDFs to take printed journal’s place but it gives very little space for integration for other features like outside references, YouTube and Social Media which AR printed journals are trying to incorporate into the articles.
Layar app is available for Android, iOS and BlackBerry devices at the moment so all users have to do is download the app and scan layer-enabled interactive print like business cards, magazines or ads to get access to contents like photo slideshows, videos or direct links to buy products or share on social media. Images can be enhanced with digital content easily with Layar so publishers will be able to place videos, links, slideshows and other contents on top of their print materials.
There’s already a fully augmented reality based newspaper in Ireland created by Blippar so it is not too difficult to imagine the newspaper that receives updates in real-time like the one we saw in the film Minority Report. Augmented Reality is not really at that stage yet but it’s using computer visions algorithms to put real-time 2D or 3D pictorial or textual onto real world scenes.